The image posted to r/dankmemes accumulated over 52,300 points (97% upvoted) in four days. That same day, Redditor prestidigtator used the same template to comment on movie directors' usage of the word nano (shown below). On February 23rd, Redditor Dahooligan559 used the template to post a meme regarding first graders to r/dankmemes and received over 63,000 points (97% upvoted) in four days (shown below, right). Applying a few coats of it will guarantee zero leaks. It also works well for both flat and sloped roofs. On February 16th, 2020, Redditor ElliotDot uploaded an object labeling meme of Swift plugging up a leak in a barrel with the paste to r/dankmemes and gained over 500 points (97% upvoted) in 11 days (shown below, left). You can use the liquid rubber on wood, metal, and concrete. That same day, Redditor Thispostisveryfunny posted a similar object-labeling image regarding schoolwork to r/memes (shown below, right). On February 15th, 2020, Redditor C-Legend posted an object-labeling meme of Phil Swift applying the past to a wall to r/dankmemes (shown below, left). Once dry, Flex Paste turns into a strong, flexible, watertight, rubberized coating that seals out air, water and moisture." On February 26th, Stay Hipp published an article on the various memes the commercial inspired. The product was also introduced to their site which described the product by saying "Flex Paste™ is a super thick rubberized paste that clings to the surface and instantly fills large gaps, cracks and holes. The enthusiastic CEO of the company Phil Swift is featured in the products commercials which inspired a series of object-labeling memes. The video garnered over five million views in two weeks. Flex Paste is a sealant product made by the American company Flex Seal which was introduced in February 2020 as an addition to its successful Flex Seal product family which includes Flex Tape. During the commerical Phil Swift demonstrates how Flex Paste can be used. On February 14th, 2020, Flex Seal released "Flex Paste™ Commercial – Phil Swift" to YouTube (shown below).
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